Being a mobile developer is not all it's cracked up to be, but it's manageable, and possible to be successful. Despite all the thoughts of millions of downloads, not everyone gets those. Probably relatively few. But we do survive, but only if we spread out our risk. It's somewhat like how people invest. If you spread out your investments over various types of items, if one area tanks, another will thrive. In the end, you have an even amount of return on your investment and a good balance. In this post, I'll explore some of the Catch22's of running a successful mobile software development company. I hope you will find some thoughts that will help with yours, or give you a better understanding of what you are getting into if you are just starting, or to help you better insight of our company, Creative Algorithms.
I have been very bad at writing on my blog; it's been a very long time. I think over the past year a shift has happened in my life, where I've focused less on starting our business and more on maintaining it and focusing on life balance. I've been through the iterations of what works, and what doesn't, in marketing and applied these where I could. We have evolved into a very steady flow of app income and also contract work income. We've found a good balance of work and family/personal time as well. I've become immersed in the martial arts and focusing on the feeling of well-being. Our whole family (all five of us) are doing karate and we feel good, having a family-focused activity, having developed important friendships, having become healthier, plus the endorphins are bar none. The schedule also helps us keep us in a routine. This blog post is rather disjointed, but I wanted to share with you how reviews have increased our sales, and how we've achieved a new, comfortable phase of our business.
Customer service can make or break your apps. Most people contact customer service for help, to complain, or to vent frustrations. If you're lucky, you'll get a rare email that raves about your app. Polite, prompt, and helpful responses can prevent frustrated customers from venting on the reviews, which can affect your overall rating, or even sales, if the reviewer brings up a perceived flaw of your app (merited or not!). Managing your customers satisfaction doesn't have to be hard. This post will cover some tips on a common sense approach to customer contact and how to provide exceptional customer service.