I have been very bad at writing on my blog; it's been a very long time. I think over the past year a shift has happened in my life, where I've focused less on starting our business and more on maintaining it and focusing on life balance. I've been through the iterations of what works, and what doesn't, in marketing and applied these where I could. We have evolved into a very steady flow of app income and also contract work income. We've found a good balance of work and family/personal time as well. I've become immersed in the martial arts and focusing on the feeling of well-being. Our whole family (all five of us) are doing karate and we feel good, having a family-focused activity, having developed important friendships, having become healthier, plus the endorphins are bar none. The schedule also helps us keep us in a routine. This blog post is rather disjointed, but I wanted to share with you how reviews have increased our sales, and how we've achieved a new, comfortable phase of our business.
Recently my husband and I did a presentation at our daughter's 5th grade class on entrepreneurship, running a business, and making iOS apps. Our oldest daughter is writing an iPhone game with her dad, so was thrilled to be validated in front of her peers. It was very rewarding to us because we could introduce a seed of thought to the kids in the class—options! My mom's advice to me when I was a new mom was to expose my kids to as many things as I could—to show them they have choices in the world. We are thrilled to be able to have that chance to introduce the ambiguous world of entrepreneurship and encourage STEM. I had wished that entrepreneurship had been demystified for me when I was young. My parents intro'd me to a world of information and experiences, but I ended up quite risk-adverse; I even took an entrepreneurship class in my business master's program! So, here I am, an entrepreneur, running my own indie mobile development business with my husband. How did I get past all that fear of risk? Surprisingly, goals are what have driven me down this path, and those goals have as much to do with my children and family as my personal drive for achievement. In this post, I will share my story, from mechanical engineer to program manager to mom and president of my own company.
Many funding options are available for an entrepreneur, but which you choose depends on your lifestyle, your aspirations, your experience, and your desire for control, among other things. We chose Bootstrapping for many reasons. We like to have complete control over our business, and we had been both already been working as engineers for over a dozen years, so we had savings and had established ourselves. Our goals are modest—we merely want to create an income to support our family, be able to spend more time with them, and enjoy the flexibility of working for yourself. Bootstrapping may not for everyone, but if you're considering it as an option, this post will cover some ways to prepare and some pitfalls to avoid.