Normally I blog exclusively about our business, offer my experiences on what worked for us, what didn't work, or how I've applied my MBA studies on the marketing or promotion of mobile apps. Today's post is a bit of a departure on that. However, there is some relevance to our apps, since our biggest seller is our cooking app, and I've spent the past week delving into cooking and diet and how to improve our eating habits and consequently, our health. This post will go through my hilarious (my opinion) escapades in trying to find time to cook and run a business at home, while keeping up with the family's busy schedule. It's a practical application of what we do for a living.
Clean Eating, so I'm informed, is more about lean meats, vegetables, and fruits, proper portion sizes, and eliminating processed foods, refined sugars, artificial sweeteners, and pop (including diet), rather than calories. I ate more food this past Monday thru Friday than I have been eating, and I lost 5 pounds! Read on to find out how...
Being a mobile developer is not all it's cracked up to be, but it's manageable, and possible to be successful. Despite all the thoughts of millions of downloads, not everyone gets those. Probably relatively few. But we do survive, but only if we spread out our risk. It's somewhat like how people invest. If you spread out your investments over various types of items, if one area tanks, another will thrive. In the end, you have an even amount of return on your investment and a good balance. In this post, I'll explore some of the Catch22's of running a successful mobile software development company. I hope you will find some thoughts that will help with yours, or give you a better understanding of what you are getting into if you are just starting, or to help you better insight of our company, Creative Algorithms.
I have been very bad at writing on my blog; it's been a very long time. I think over the past year a shift has happened in my life, where I've focused less on starting our business and more on maintaining it and focusing on life balance. I've been through the iterations of what works, and what doesn't, in marketing and applied these where I could. We have evolved into a very steady flow of app income and also contract work income. We've found a good balance of work and family/personal time as well. I've become immersed in the martial arts and focusing on the feeling of well-being. Our whole family (all five of us) are doing karate and we feel good, having a family-focused activity, having developed important friendships, having become healthier, plus the endorphins are bar none. The schedule also helps us keep us in a routine. This blog post is rather disjointed, but I wanted to share with you how reviews have increased our sales, and how we've achieved a new, comfortable phase of our business.
I've been frustrated for the last week or so, which I'll get to the details on, but it all boils down to this: Too many ideas, too little time and resources. Story of our lives as indie devs, right? It's one thing when it's personal time, but quite another when it's your livelihood. Independent developers have to do all the tasks to run a company. Not only do we have to code, but we also have to test, design the app and user interface, create graphics, create websites, market the app, answer customer service, plan and strategize the apps and updates to tackle, do the accounting, manage social networking, prepare taxes, and more.
I'm going to go a bit non-tech in this week's post, since I just got back from a four day cub scouts camping trip to Camp Freeland Leslie, a boy scout camp in Wisconsin, where we attended Webelos Adventure Camp. Nowadays it's so easy to get caught up in technology and always being connected that we forget to sit back and enjoy nature and the basics. Playing games on your iPhone is great, but the feeling you get from looking at a sky chock full of stars is something you just can't explain to your kids unless they experience it.