iOS

App Updates Available for new size iPhone5 screen - Date Wheel date calculator

We're working hard to update our apps for the new iPhone 5 screen size. These apps also support iOS6, fixing any bugs. The first one we've released is Date Wheel date calculator:

Date Wheel timing calcDate Wheel countdown

Tip Boss tip calculator - new app from Creative Algorithms

Creative Algorithms is pleased to announce the release of our latest app, Tip Boss tip calculator.

It's simple...it's fast...it's easy!

Tip Boss main screenshotTip Boss rounding

Tip Boss is not just another tip calculator on the AppStore. Tip Boss is designed for iPhone5's larger screen, but also

360iDev Speaker Videos are Available Now, Including Mine!

I last mentioned I was one of the speakers at the 2012 360 iDev iOS developer conference. The session videos are now available on the 360iDev website. If you want to listen to my talk & see my slides on "Applying the 4P's of Marketing to Apps" you can download the video via the 360iDev website. There are a ton of great talks to choose from. Well worth a listen.

Still Here! Been on a Working Vacation, Will be Speaking at 360iDev in Denver in September

No, I haven't dropped off the face of the earth. I've just stopped blogging while on an epic 6-1/2 week working vacation. Cory did most of the working, I did the driving. We travelled with our family of five out west, camping and sightseeing, then stayed with family in the Seattle area for a chunk of the time. Remember I mentioned we were going to test out Trip Boss? Well, this was the vacation I'd alluded to. I'll be putting together a post-mortem of our travelling with Trip Boss experiences in the upcoming months (I'm still digging out of email, etc., tho we did check it remotely.).

On AppStore Search Ranking Algorithms

I just got back from a four day scout camping adventure with my son. It was nice to get away from technology for a while, but while I was gone, Apple changed their AppStore search algorithm! Our sales dropped by at least $30/day, which may not seem like a lot, but it adds up to $900/month, which is a major drop in income for a family trying to make a living off of the AppStore.

Real-World App Testing: Using Trip Boss Travel Manager on Vacation

Testing some productivity apps in a real-world situation is not always feasible. For example, we make a travel app, Trip Boss travel manager, for business and personal travel. Unless we plan a trip each time we test the app, testing will only be simulated travel. Day to day usage can be replicated, but actually using the app for travel can provide a new perspective on the app. True in-depth reviews are also rare, unless reviewers use the app to travel. Unfortunately, getting someone to review your app, let alone someone who just so happens to be traveling, is difficult to coordinate.

From Engineering to Tech Entrepreneurship, One Mom's Roadmap to Success

Recently my husband and I did a presentation at our daughter's 5th grade class on entrepreneurship, running a business, and making iOS apps. Our oldest daughter is writing an iPhone game with her dad, so was thrilled to be validated in front of her peers. It was very rewarding to us because we could introduce a seed of thought to the kids in the class—options! My mom's advice to me when I was a new mom was to expose my kids to as many things as I could—to show them they have choices in the world. We are thrilled to be able to have that chance to introduce the ambiguous world of entrepreneurship and encourage STEM. I had wished that entrepreneurship had been demystified for me when I was young. My parents intro'd me to a world of information and experiences, but I ended up quite risk-adverse; I even took an entrepreneurship class in my business master's program! So, here I am, an entrepreneur, running my own indie mobile development business with my husband. How did I get past all that fear of risk? Surprisingly, goals are what have driven me down this path, and those goals have as much to do with my children and family as my personal drive for achievement. In this post, I will share my story, from mechanical engineer to program manager to mom and president of my own company.

Using Common Sense to Deliver Good Customer Service

Customer service can make or break your apps. Most people contact customer service for help, to complain, or to vent frustrations. If you're lucky, you'll get a rare email that raves about your app. Polite, prompt, and helpful responses can prevent frustrated customers from venting on the reviews, which can affect your overall rating, or even sales, if the reviewer brings up a perceived flaw of your app (merited or not!). Managing your customers satisfaction doesn't have to be hard. This post will cover some tips on a common sense approach to customer contact and how to provide exceptional customer service.

Wrapping It All Up with a Marketing Checklist—Applying the 4P's of Marketing to Apps

Launch an app, tell everyone about it, hope for an Apple feature, and spread the word. The three key promotional aspects of marketing your app are Launch Blitz, Apple Features, and Word of Mouth. A developer has the most control with the first, very little control with the second, and indirect control of the third. All three feed each other, and using the 4 P's of Marketing: Product, Place (Distribution), Price, and Promotion will help in working these three aspects, which I've covered extensively in my seven part series, Applying the 4 P's of Marketing to Apps. This final post of the series will touch upon the loose ends of promotion and conclude with a spreadsheet you can download and use to make your own marketing plans.

Launch Blitz, Timing It Right – Applying the 4P's of Marketing to Apps, Promotion, part 4b

App complete, check. App tested, check. App submitted to Apple, check. Pre-launch promotion prep work done, check. Now what? It's all about the timing. Based on our experience in the AppStore, there are three things that contribute most to sales numbers: 1) Getting noticed by Apple (and being featured) 2) Word of mouth and 3) Launch Blitz. I discussed the strategy for getting noticed by Apple in previous 4 P's posts: make a great product, include new iOS tech, follow the HIG, have a polished icon and screens. Word of mouth is just the snowball effect—the more people own (and use) your app, the more they tell their friends, the more you sell. Ensure this by making a great product, providing excellent customer service, providing convenient ways to share your app with others and cross-selling, up-selling within your app. This post will focus on the third item, the blitz of promotion at launch, where you bring out all your promotional tactics at the same time, to get your app noticed in bulk.

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