Now that I'm in my late 40's, I should probably already be doing what I'm passionate about. However, easier said than done! Ever since I was a little girl, I wanted to be a commercial/graphic artist. I've done fine art, but I'm also practical—fine art is like singing or drama—you're not always guaranteed a job. But graphic design is a practical application, and I LOVE to come up with the idea and then really make it work. Perhaps that's the analytical/puzzle-solving side of me?
When I've done fine art, finding a topic to paint or draw was always harder. I like to draw by seeing, rather than make it up in my head, by my imagination. Give me a photograph and I can duplicate it in watercolor or pastel. My high school art teacher once said I wasn't creative, but I was good at art? I had an eye. My college art teacher challenged me to find varying subject matter. When I painted our women's fraternity house (a portrait of it—not the actual walls!), instead of the usual landscapes, she was excited because I had branched out. I had another guest professor at MTU for graphic design. She loved my work and even kept my newsletter piece to show others when she left. She also said I had an eye. When I do graphic design, my gut just knows how to do it, how to place it, how to balance the white negative space with the positive. It's all about feeling, gut. Eye.
I have been very bad at writing on my blog; it's been a very long time. I think over the past year a shift has happened in my life, where I've focused less on starting our business and more on maintaining it and focusing on life balance. I've been through the iterations of what works, and what doesn't, in marketing and applied these where I could. We have evolved into a very steady flow of app income and also contract work income. We've found a good balance of work and family/personal time as well. I've become immersed in the martial arts and focusing on the feeling of well-being. Our whole family (all five of us) are doing karate and we feel good, having a family-focused activity, having developed important friendships, having become healthier, plus the endorphins are bar none. The schedule also helps us keep us in a routine. This blog post is rather disjointed, but I wanted to share with you how reviews have increased our sales, and how we've achieved a new, comfortable phase of our business.