If you are not signed up as an iTunes affiliate for links to your software from your website, then you are throwing an additional 5% in revenue out the door. The iTunes Affiliate program rewards you 5% for each sale through your link. The program is also makes sense for any news site who commonly links to iPhone apps. Affiliate programs should not be new to these sites, but it might be something a developer has not considered.
I'm on a quest for new Personal Information Management (PIM) apps! Recently I moved to an iPhone from a decade-long stint with the Palm OS. My husband's Treo 650 went into an infinite reset loop and we were ready to renew our AT&T contract. It was time for a new phone, we had to stay with AT&T (only wireless service that will work in our house), and neither of us wanted a Centro (only PalmOS choice), so it was time to move onto another platform.
As the AppStore fills up, and reviews are not properly moderated, finding the right app is becoming more and more difficult. The reviews range from valuable, to helpful, to outdated, to shameless plugs (for the app or its competition), to commentaries on any pricing that isn't free, to absolute gibberish. Since you cannot try before you buy (in most cases), and the star rating has little relevance, a user must wade through (in some cases) hundreds of the reviews to get an idea of what to download or buy. In many cases, these reviews are not even made by people who have purchased the app, so again their relevance is questionable. A few enterprising websites have decided to take action by providing a Digg-like experience for finding apps.