Mobile Evolution - Thoughts, insight, and experiences related to the mobile software industry

Yes, the AppStore review system is archaic and out of our control. Yes, the discoverability is frustrating and when the store breaks, we're out of luck. But would you really want to go back to the 'old way' of distributing mobile software? Let's look at what the AppStore fixed in terms of mobile software distribution.

Perhaps the most active part of marketing using the 4P's (Product, Price, Promotion, and Place (Distribution) is Promotion. Once you design your product, set your price, and select your distribution methods, not much additional effort in these areas is required. At this point, you must unleash your promotional tools.

Many blogs and websites use Google Adwords to advertise their product and/or use Adsense to bring in ad revenue. The Adwords model is strongly based on HTML content of the landing page to drive its mysterious "Quality Score" for keywords. The Adsense model uses the HTML content of the website to serve applicable ads. However, as non-HTML-based web applications become increasingly popular, can this current model survive? Or will Google have to rethink their algorithm to support this type of website? We've tried to use Adwords to drive traffic to our new web applications, but Google's current model is completely incompatible. In addition, we had to sacrifice some functionality in order to support the sites with Adsense. This post will describe our experience, layout our frustrations, and challenge the keyword marketing crowd to find a solution.