On Life Balance, On Marketing Success with Positive Reviews and Good Customer Service, On Moving to a Stable Business Phase

I have been very bad at writing on my blog; it's been a very long time. I think over the past year a shift has happened in my life, where I've focused less on starting our business and more on maintaining it and focusing on life balance. I've been through the iterations of what works, and what doesn't, in marketing and applied these where I could. We have evolved into a very steady flow of app income and also contract work income. We've found a good balance of work and family/personal time as well. I've become immersed in the martial arts and focusing on the feeling of well-being. Our whole family (all five of us) are doing karate and we feel good, having a family-focused activity, having developed important friendships, having become healthier, plus the endorphins are bar none. The schedule also helps us keep us in a routine. This blog post is rather disjointed, but I wanted to share with you how reviews have increased our sales, and how we've achieved a new, comfortable phase of our business.

Indies, Always Spreading Ourselves Too Thin and How One Negative Review Ruins It for Everyone

I've been frustrated for the last week or so, which I'll get to the details on, but it all boils down to this: Too many ideas, too little time and resources. Story of our lives as indie devs, right? It's one thing when it's personal time, but quite another when it's your livelihood. Independent developers have to do all the tasks to run a company. Not only do we have to code, but we also have to test, design the app and user interface, create graphics, create websites, market the app, answer customer service, plan and strategize the apps and updates to tackle, do the accounting, manage social networking, prepare taxes, and more.

App Updates Available for new size iPhone5 screen - Trip Boss Itinerary travel manager

We've been working hard to update our apps for the new iPhone 5 screen size. These apps also support iOS6, fixing any bugs. The next one that has been released is Trip Boss Itinerary travel manager:

Trip Boss Itinerary travel manageremail to family

App Updates Available for new size iPhone5 screen - Journal : Trip Boss travel manager

More updates on our apps for the new iPhone 5 screen size and iOS6 support. The next one that has been released is Journal : Trip Boss travel manager:

Journal : Trip Boss travel managerPhoto journal

App Updates Available for new size iPhone5 screen - Trip Boss Expense & Budget travel manager

We're working hard to update our apps for the new iPhone 5 screen size. These apps also support iOS6, fixing any bugs. The next one that has been released is Trip Boss Expense & Budget travel manager:

Trip Boss Expense and BudgetTrip Boss Expense and Budget

Dissecting the New AppStore – Adapt and Redesign your Shelf Space!

The new AppStore, redesigned for iOS6, has been out for just over a week now. Speaking recently at 360iDev, I stressed the importance of great shelf design in the AppStore as part of your marketing plan. Getting to know the new design is key to understanding how it will affect browsing, discovery, and buying habits, especially for developers, but also for consumers. I've been playing with the store all week, on several devices, including the new iPhone5, the iPad, and my old iPhone4. I've found, sales-wise, that some things have improved, some have been unaffected. The new AppStore was obviously designed with the iPad in mind—the cards work/look so much better on the iPad—there's more screen real estate, especially in landscape, so the the side scrolling is a plus. The iPhone5's speed was most likely a huge consideration—the new store screams on the iPhone5, but is slow and kludgy on the iPhone4. (I shudder to think how it is on the 3GS.) On older devices, the icons are slow to load; it reminds me of surfing the web on dial-up (well maybe not THAT slow). The new AppStore includes a few areas only previously exposed and featured on the desktop iTunes store—the “What's New?” and “What's Hot?” per category. We've been featured in this area with each of our new releases, but alas these apps have had little exposure because who shops via iTunes desktop any more? This post will cover details on what's new, what's missing, how it affects our app shopping experiences, and how as a developer we can maximize our sales potential by redesigning and focusing on certain areas of our shelf space.

App Updates Available for new size iPhone5 screen - Trip Boss travel manager

We're working hard to update our apps for the new iPhone 5 screen size. These apps also support iOS6, fixing any bugs. The next one that has been released is Trip Boss travel manager - Itinerary, Expense & Budget edition:

Trip Boss travel managerExpense module

App Updates Available for new size iPhone5 screen - Date Wheel date calculator

We're working hard to update our apps for the new iPhone 5 screen size. These apps also support iOS6, fixing any bugs. The first one we've released is Date Wheel date calculator:

Date Wheel timing calcDate Wheel countdown

Tip Boss tip calculator - new app from Creative Algorithms

Creative Algorithms is pleased to announce the release of our latest app, Tip Boss tip calculator.

It's simple...it's fast...it's easy!

Tip Boss main screenshotTip Boss rounding

Tip Boss is not just another tip calculator on the AppStore. Tip Boss is designed for iPhone5's larger screen, but also

360iDev Speaker Videos are Available Now, Including Mine!

I last mentioned I was one of the speakers at the 2012 360 iDev iOS developer conference. The session videos are now available on the 360iDev website. If you want to listen to my talk & see my slides on "Applying the 4P's of Marketing to Apps" you can download the video via the 360iDev website. There are a ton of great talks to choose from. Well worth a listen.

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