Native OS Windows Mobile Tops Developer Survey

Windows Mobile 6.0 comes up highest in native mobile operating systems, according to a recent Evans Data survey reported at InfoWorld. A worldwide survey of 384 developers was conducted worldwide in May and June. Since the results add up to > 100%, respondents were able to select more than one answer.

Introducing Cory Pratt

Cory Pratt, Chief Technical Officer of Creative Algorithms, LLC, will also be contributing to our Mobile Evolution blog, so I would like to introduce him. I've added a section about Cory on the about page, where you can read about Cory's background and interests.

Cory has an upcoming post that will detail how to build a data backup system that is ideal for use by a microISV, such as ourselves, but has the ability to be scaled for larger operations.

Ed Colligan interview by APC

Finally some news from Palm about their roadmap. David Flynn of APC, an Australian computer magazine, recently conducted an interview with Palm's CEO, Ed Colligan.

A peek at Nova:

"Colligan speaks of this as being a “next-generation operating system with much more capabilities, driven around the Internet and Web-based applications”. "

He further discusses the Centro:

Perception is Reality. Why Palm OS software sales have plummeted in 2008

Palm OS software sales are dead. Most developers will tell you that at the end of 2007 their sales dropped below sustainable levels, even below levels where support is justified. Some developers responded by offering existing titles for free with no support, others have closed completely, while many are looking to port quickly to newer platforms with greater potential. However, according to the buzz online, Palm OS has been slowly dying for three or more years now. And Centro sales have hit one million. So why the sudden sharp drop in sales?

Why do you think Palm OS software sales have dropped dramatically in 2008?

Delay of new OS (Palm II/Nova) until 2009+.
11% (10 votes)
Uncertainty of backward compatibility of current apps with upcoming OS.
5% (5 votes)
Why buy software when the Palm OS (Garnet) will soon be obsolete?
10% (9 votes)
Centro is marketed to different users who don't buy software (or are uninformed).
13% (12 votes)
Carriers are discouraging software with warning messages.
2% (2 votes)
Perception that Palm Nova is vaporware and Palm will soon die out.
14% (13 votes)
Users only buy "Designed for Palm Products"-designated software now.
0% (0 votes)
Palm Gear closed, giving negative perception of Palm's future.
11% (10 votes)
No press on Palm Nova status. (i.e. No news is not good news.)
2% (2 votes)
Software market is saturated--no new users adding software, current users have all they want.
13% (12 votes)
Freeware choices are better than shareware/commercial.
2% (2 votes)
iPhone apps are coming.
14% (13 votes)
What? Software sales are normal.
4% (4 votes)
Total votes: 94

Quick Marketing Tip - Daily Deals with Bits du Jour

One way to market your software is to sign up for one of the daily deals sites. One site we've used in the past is Bits du Jour. They promote software with deep daily discounts. The software includes Windows applications and also mobile software and web applications. We have an upcoming promotion for Trip Boss on May 12, for 50% off.

The ESD Equation - Marketing Mobile Software – Part I, Distribution (Place)

Does it make sense to distribute your mobile software via the Electronic Software Distributors (ESD's)? Are the commissions too high to be worthwhile? Can listing be a win-win situation? Many blogs and developers have vented frustrations about commission rate increases at the ESD's, typically those run by Handango and Motricity. In some cases, commissions and fees have doubled from 25% to over 50% in the past five years. Many developers have packed their bags and delisted. Others refuse to start listing. On an emotional and moral principled level, not listing may be the right choice. But does it make sense from a business standpoint? Can we quantify the effects of listing, not listing, and the commission hikes? This post will discuss the numbers as related to increasing sales by using (or not) the ESD as a distribution and promotional tool.

Exploring the Fragmentation of Mobile Software Platforms

The mobile software space is getting rather crowded. In the not-so-distant past, a mobile developer's choice was limited to two or three popular native operating systems: Palm OS, Windows Mobile (two flavors), or Symbian. Other platforms were less known or were perceived to not provide for much profit. For a microISV, either the barriers to entry (such as steep signing fees) were too great, or the platform was not popular enough to generate adequate third-party software sales.


Welcome to our new blog. I'm Justine Pratt, President/Partner of Creative Algorithms, LLC. Creative Algorithms is a microISV specializing in mobile software development. Currently we're located in the Chicagoland area. You may have heard of our popular native Palm apps, Trip Boss and Date Wheel. This post will cover navigation of this blog and what I intend to cover.

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