Mobile Evolution – Page 4 – Thoughts, insight, and experiences related to the mobile software industry

Smartphone Paradigm Shifts – Recognizing When Technology Advances During the Present

From Engineering to Tech Entrepreneurship, One Mom’s Roadmap to Success

On Going Universal

Using Common Sense to Deliver Good Customer Service

Wrapping It All Up with a Marketing Checklist—Applying the 4P’s of Marketing to Apps

Launch Blitz, Timing It Right – Applying the 4P’s of Marketing to Apps, Promotion, part 4b

Resist Launching Prior to Completion of Pre-launch Promotion Plans—Applying the 4 P’s of Marketing to Apps, part 4a

The Story of Serving Sizer, Lessons Learned in Successfully Evolving an App Over Time

Market Pricing – Perception is Reality! Applying the 4 P’s of Marketing to Apps, part 3

Tackling Distribution Channels—Which Place? Applying the 4 P’s of Marketing to Apps, Part 2b