Date Wheel(TM) and Trip Boss(TM) big winners in 2008 PalmAddict Reader Awards

Palm Addict, one of the oldest community blogs, focused on mobile, just handed out awards to two of our software titles, Trip Boss and Date Wheel.

The Power of Promotion – Marketing Mobile Software – Part III, Promotion

Perhaps the most active part of marketing using the 4P's (Product, Price, Promotion, and Place (Distribution) is Promotion. Once you design your product, set your price, and select your distribution methods, not much additional effort in these areas is required. At this point, you must unleash your promotional tools.

iPhone App Pricing Roundup

A few blogs around the 'net have been discussing pricing of apps in the iPhone AppStore. I just wanted to note a few as a follow-up, since I had covered similar ideas in my previous blog post, Finding the Right Price - Marketing Mobile Software – Part II, Price.

Some Site Maintenance Comments

Sorry for the recent hiatus. We've been busy working on our new iPhone applications, plus we took a vacation (via train!) in November for two weeks, and then the holidays hit, which requires a lot of personal attention. I have several posts in mind and hope to crank them out in the near future.

The App Bandwagon

It looks like everyone is joining the wave of application stores on-device after the success of Apple's iPhone AppStore. Hopefully this new trend will help promote mobile applications as a whole. I'm still waiting for those 2 million Centro users to discover software on the Palm OS platform. ;-)

Android Market - Google's Answer to AppStore?

Google recently announced on their blog how they intend to promote Apps for the Android operating system. The "store" will be referred to as the "Android Market" which will be more of a repository, or archive, of applications available for the platform. They did not spell out how commerce will be accomplished--just that free apps (and maybe free demos?) will expect support for now, with more decisions to be made later. This news is welcomed by developers who are frustrated with the semi-closed nature of the AppStore, but does pose some critical issues in its deployment. In this post, I will compare and contrast some of the positives and negatives of the Android Market (as it has been announced), the AppStore, and the current existing smartphone application distribution system.

Google Adwords and Adsense Models are Not Compatible with Web Applications

Many blogs and websites use Google Adwords to advertise their product and/or use Adsense to bring in ad revenue. The Adwords model is strongly based on HTML content of the landing page to drive its mysterious "Quality Score" for keywords. The Adsense model uses the HTML content of the website to serve applicable ads. However, as non-HTML-based web applications become increasingly popular, can this current model survive? Or will Google have to rethink their algorithm to support this type of website? We've tried to use Adwords to drive traffic to our new web applications, but Google's current model is completely incompatible. In addition, we had to sacrifice some functionality in order to support the sites with Adsense. This post will describe our experience, layout our frustrations, and challenge the keyword marketing crowd to find a solution.

Helping You Wade thru AppStore Content - New Tools

As the AppStore fills up, and reviews are not properly moderated, finding the right app is becoming more and more difficult. The reviews range from valuable, to helpful, to outdated, to shameless plugs (for the app or its competition), to commentaries on any pricing that isn't free, to absolute gibberish. Since you cannot try before you buy (in most cases), and the star rating has little relevance, a user must wade through (in some cases) hundreds of the reviews to get an idea of what to download or buy. In many cases, these reviews are not even made by people who have purchased the app, so again their relevance is questionable. A few enterprising websites have decided to take action by providing a Digg-like experience for finding apps.

Local Chicago iPhone Devs Get Some Press

The Chicago Tribune ran a story this week about local Chicago developers who are selling iPhone apps. Notable were Scott Corley of Red Mercury, who has a highly rated solitaire application, AcidSolitaire Collection, and Jim Brady, of Earthcomber, who will be coming out with a native app soon. Both Scott and Jim are a part of a local group of Chicago mobile (recently expanded from just Palm OS) developers who gather for food, drink, and conversation on a regular basis.

Date Web Application Released for Desktop and iPhone

This week we released our Date Wheel web application. We moved the desktop version out of beta and released the iPhone formatted web app version. You can access both versions at The website will detect if you are coming from an iPhone or iPod touch or desktop/laptop computer and render accordingly.

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