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Thoughts, insight, and experiences related to the mobile software industry

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4Ps

Sep 30 2012
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Dissecting the New AppStore – Adapt and Redesign your Shelf Space!

Sep 27 2012
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360iDev Speaker Videos are Available Now, Including Mine!

Feb 09 2012
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Wrapping It All Up with a Marketing Checklist—Applying the 4P’s of Marketing to Apps

Jan 23 2012
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Launch Blitz, Timing It Right – Applying the 4P’s of Marketing to Apps, Promotion, part 4b

Dec 28 2011
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Resist Launching Prior to Completion of Pre-launch Promotion Plans—Applying the 4 P’s of Marketing to Apps, part 4a

Nov 15 2011
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Market Pricing – Perception is Reality! Applying the 4 P’s of Marketing to Apps, part 3

Oct 30 2011
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Tackling Distribution Channels—Which Place? Applying the 4 P’s of Marketing to Apps, Part 2b

Oct 18 2011
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Distribution is the Place! Defining your Shelf Space—Applying the 4 P’s of Marketing to Apps, Part 2a

Oct 04 2011
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Applying the 4P’s of Marketing to Apps, Part I: Product

Dec 29 2008
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The Power of Promotion – Marketing Mobile Software – Part III, Promotion

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