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Thoughts, insight, and experiences related to the mobile software industry

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business

Jan 23 2012
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Launch Blitz, Timing It Right – Applying the 4P’s of Marketing to Apps, Promotion, part 4b

Dec 28 2011
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Resist Launching Prior to Completion of Pre-launch Promotion Plans—Applying the 4 P’s of Marketing to Apps, part 4a

Nov 15 2011
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Market Pricing – Perception is Reality! Applying the 4 P’s of Marketing to Apps, part 3

Oct 30 2011
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Tackling Distribution Channels—Which Place? Applying the 4 P’s of Marketing to Apps, Part 2b

Oct 18 2011
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Distribution is the Place! Defining your Shelf Space—Applying the 4 P’s of Marketing to Apps, Part 2a

Oct 04 2011
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Applying the 4P’s of Marketing to Apps, Part I: Product

Sep 18 2011
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360iDev Conference: iOS Tech, Design, Business, and Mariachi Bands

May 29 2011
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Bootstrapping Preparedness

May 01 2011
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Pricing Experimentation, a Game We All Must Play

Apr 18 2011
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Slow and Steady Wins the Race: the Optimistic Numbers Post

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